“I lost 30lbs in one week without exercising or changing my diet, thanks Mr. Magic Blue Pill. Thanks!” “I went from obese to fitness model in 12 weeks just by using this state-of-the-art abdominal device for 20 minutes, 3 times a week.” “On my revolutionary new diet plan, as long as you don’t eat X, you can eat unlimited quantities of anything and everything else, and the pounds will just fly off.” Does any of this sound familiar?
We’ve all heard the saying, “If it sounds too good to be true, it probably is.” Most of us seem to be able to apply this common sense logic to everything else in our life except weight loss (and maybe money — the get rich quick schemes abound as well). We want to believe these ridiculous claims because we desperately want to lose fat — oh by the way we expect it to happen quickly and effortlessly. Girl (or dude), I wish it really were that simple.
There are millions of trainers, gurus, gadgets, supplements, books, and diet programs all geared towards helping you lose fat. Some are good, some are bad, and some are flat-out ugly. Some are legitimately trying to help you, some are just trying to capitalize on your vulnerability and scam you out of your hard-earned money. Some are really trying to make your waist slimmer, many are just trying to make your wallet slimmer. The fat loss business is a big business just like any other, driven by profits. Its not always about what works, its about what sells.
And with the magic-pill mentality that dominates our society, ridiculous claims (the more ridiculous the better) sell. 2-minute abs? Take a hike pal.
Don’t follow unsupported claims and hype. Many people look for the diets, training programs, or supplements that promise the fastest results with the least amount of effort. They fall for the advertising flash without investigating the true value and effectiveness of a product or program. They are enticed by the one-in-a-million transformation story without reading the tiny fine print that “these results are not typical”. They don’t realize that many companies pay fitness models and athletes to endorse their product, whether they really use it or not. Lose 20lbs in two days, sign me up!
That’s why there are so many bogus products on the market. They sell well because of people’s misguided hopes. People with this habit believe they just need to find the right miracle pill and all of their weight issues will be magically solved. They want to hear that losing weight will be easy. They want to believe that they won’t have to work hard, or sacrifice, or break bad habits, or be uncomfortable in any way. They want to believe they can party like a rock star and look like a fitness model. If any of that were really true, everyone would be in shape and there wouldn’t be a billion-dollar weight-loss industry getting rich off of false hope.
Fit people are more knowledgeable about the body transformation process and look beyond glossy ads and infomercial miracle stories — if a commercial is running at 3am, it is probably a scam. Fit people know it takes time and effort to attain real, permanent results. Go ahead and ask the fittest person you know in REAL LIFE if the process is easy. I guarantee they’ll give you a sideways look, or at least roll their eyes. It takes some work baby!
That’s why fit people look beyond just mere promises or success stories. They look at scientific research. They want unbiased, credible proof that the products or programs they are using actually work. They want to see legitimate studies backing up any bold claims. They want to know what works in the real world, not just what works in the advertising office or in fitness-fantasyland.
Fit people base their exercise programs on the principles of physics, biomechanics, and physiology, not on the principles of “he said, she said”. They look at the hormonal and metabolic effects of diet, not at whatever the flavor-of-the-month, fad diet touts.
We’re not asking you to become experts in the field. That’s our job. But we are asking you to become slightly more informed so you don’t get caught up in the marketing hype. Some of the content on this site may get technical at times, maybe a little too much for your tastes. That’s cool. You don’t have to digest it all at once. But we do want you to know there is a rhyme or reason for everything we advise. There is a scientific foundation behind all of our content.
We know most people are primarily concerned with the WHAT to do for fat loss. We’ll cover that. That’s a no-brainer. But we also want to give every person the option of learning the WHY.
There are an infinite amount of false claims on the market because people continue to chase them. The sooner you start using real science, and stop chasing pipe dreams, the sooner you can get to work and start achieving real results.